K-Beauty City Tour
K-Beauty City Tour
A social-first K-Beauty activation connecting brands and TikTok creators through
product discovery, creator matchmaking, and content-ready experiences.
A social-first K-Beauty activation connecting brands and TikTok creators through product discovery, creator matchmaking, and content-ready experiences.
Bringing
Seoul's Beauty Culture
to
the New York City
The TikTok Shop NYC K-Beauty City Tour is an exclusive in-person brand activation bringing together top K-beauty brands and TikTok creators for a curated product discovery experience. The event features brand booths, a Brand Wall showcasing all participating brands, Seoul Bites & Drinks, and dedicated content-friendly zones designed for creator filming and product discovery.
Every detail at Rumaya is prepared with quiet
intention, allowing your stay to unfold effortlessly.
From gentle mornings and attentive service to shared spaces
designed for rest and reflection, each inclusion is shaped
to bring comfort without interruption.
What to Expect
Brand Activations,
Creator Matchmaking, Content Creation,
Exclusive Swag Bags
Brand Activations,
Creator Matchmaking, Content Creation,
Exclusive Swag Bags
Brand Activations,
Creator Matchmaking,
Content Creation,
Exclusive Swag Bags
Venue
Puff Media
Content Hub
Puff Media
Content Hub
Our Content Hub at Industry City, New York is a dedicated 30,000+ sq ft space designed to help brands on scale faster and smarter. It’s a space where brands can accelerate product sampling, test creative approaches, and launch high-performing content in real time.
Our Content Hub at Industry City, New York is a dedicated 30,000+ sq ft space designed to help brands on scale faster and smarter. It’s a space where brands can accelerate product sampling, test creative approaches, and launch high-performing content in real time.
Creative Direction
Seoul Purple, Minimal & Clean
The visual direction balanced soft K-Beauty aesthetics with a modern TikTok Shop event system. Pastel purple gradients, clean product displays, and beauty-inspired visual assets to create a premium yet creator-friendly atmosphere.
The visual direction balanced soft K-Beauty aesthetics with a modern TikTok Shop event system. Pastel purple gradients, clean product displays, and beauty-inspired visual assets to create a premium yet creator-friendly atmosphere.
The Brand Wall showcased participating brands giving creators an immediate place to discover when they arrived.
The Brand Wall showcased participating brands giving creators an immediate place to discover
when they arrived.
The Main Stage was created as a storytelling platform for brand talks, creator programming, and live moments throughout the event. After programming, the backdrop function as a photo and video zone.
The Main Stage was created as a storytelling platform for brand talks, creator programming,
and live moments throughout the event.
After programming, the backdrop function
as a photo and video zone.
Brand Booth Tier 1
Brand Booth Tier 2
Brand Booth Tier 3
Brand Booth Tier 3
AV, Lighting, Installations
AV: The livestream extended the event beyond the physical venue, allowing remote audiences to discover participating brands and follow live talks.
AV: The livestream extended the event beyond the physical venue, allowing remote audiences to discover participating brands and follow live talks.
Lighting: Inspired by Seoul’s electric nightscape, the purple lighting direction transformed the venue into Seoul City.
Lighting: Inspired by Seoul’s electric nightscape, the purple lighting direction transformed the venue into Seoul City.
Installation: The Mirror Installation allowed creators to try on products in real time, capture themselves, and engage.
Installation: The Mirror Installation allowed creators to try on products in real time, capture themselves, and engage.
Brand Rooms
Brand Rooms
Outcome
The K-Beauty event successfully converted creator interest into measurable participation, generating 589+ creator RSVPs, 101 verified creator check-ins, and 2K samples sent across 15 participating brands. With 250+ L3 and above creators invited and a combined creator reach of 4M+ followers, the event created a strong foundation for brand visibility, product discovery, and future creator-commerce partnerships.
The K-Beauty event successfully converted creator interest into measurable participation, generating 589+ creator RSVPs, 101 verified creator check-ins, and 2K samples sent across 15 participating brands. With 250+ L3 and above creators invited and a combined creator reach of 4M+ followers, the event created a strong foundation for brand visibility, product discovery, and future creator-commerce partnerships.